Everything worth knowing before you book, before you walk in, and long after you leave the chair.
Jacksonville, FL · Mon–Sat · (904) 962-5600
What is your cancellation and rescheduling policy?
We hold a real chair, with a real artist, for a real amount of time — so here is exactly how it works:
1A 50% non-refundable deposit is required for all services $50 and over at the time of booking.
2You may reschedule up to 24 hours prior to your scheduled time without penalty — your deposit transfers to the new slot.
3Cancellations, reschedules, or service downgrades made within 24 hours will result in forfeiture of your deposit.
4No-shows will be charged 100% of the service price to the card on file.
Your deposit will be applied toward this amount. We also reserve the right to restrict future bookings.
Life happens — call us early and we will always do our best to move you. By completing this booking, you agree to TruuU Beauty's policy. We appreciate your understanding!
How do I book an appointment?
Book online any time — the full service menu and live availability are right there. Prefer a human? Call or text the studio at (904) 962-5600 during opening hours and we will find you a time. Most guests reserve one to two weeks ahead; weekends and evenings are the first to go.
Do you take walk-ins?
We do, whenever a chair is free — and we will always tell you honestly what the wait looks like. Reserved appointments come first, so if you have your heart set on a certain artist or you are watching the clock, booking ahead is the safer bet.
Can I request a specific artist?
Absolutely. Drop the name in your booking notes — Kim, Sarita, Ryan, and Ashley each have their own following. If your artist is booked out, we will match you with someone whose work suits the look you are going for, and we will tell you before you sit down.
How should I prepare for my first appointment?
Come as you are — we will take it from there. A handful of small things genuinely help:
Arrive 5–10 minutes early so we can do a proper consultation, not a rushed one.
Come with clean skin and clean lashes — no mascara, no oils, no heavy moisturizer on the area we are treating.
Save screenshots of the looks you love. Photos get us on the same page faster than words ever will.
Skip retinol, acids, and exfoliants for 5–7 days before a facial or any waxing service.
For PMU, avoid caffeine, alcohol, and fish oil for 24 hours — it means better retention and a calmer session.
What if I am not sure which service to book?
Book the closest match and let us fine-tune it in the chair. Every appointment starts with a real conversation — your face shape, your lifestyle, and how much upkeep you actually want. We will never talk you into more than you need.
How long will my results last, and how do I look after them?
Longer than you would expect — as long as the aftercare is right. Roughly speaking:
Builder gel and gel manicures: 3–4 weeks, and a fair few of our regulars get five.
Lash extensions: 2–3 weeks, with a fill every 2–3 weeks to keep them full.
Brow lamination and tints: 6–8 weeks.
Permanent makeup: 12–18 months, with a perfecting touch-up 6–8 weeks after your first session.
Keep lashes dry for the first 24 hours, skip oil-based products around the eyes, wear SPF over fresh PMU, and use the aftercare we send you home with. It is honestly half the result — everything in our Shop is what we reach for in the studio ourselves.
Where are you located, and where do I park?
We are at 1820 State Road 13 N, Suite 6A, Jacksonville, FL 32259 — in Bayside Village, with free parking right outside the door.
Running late? Give us a ring. We will do everything we can to keep your full service — and if we cannot, we will tell you straight away rather than rush the work.
Do you sell gift cards, and how does payment work?
Gift cards are available online and at the front desk, in any amount, and can be used toward any service or product in the studio — the easiest yes on your list.
We accept all major cards. A card on file is what holds appointments $50 and over.
Gratuity is never auto-added. Tip whatever feels right — cash or card, entirely your call.
The price on the service menu is the price you pay. If anything needs to change, we confirm with you first.
Still Need A Hand?
We are one call away.
If your question is not here, the fastest answer is a real conversation. Text or call the studio and we will sort you out.