TruuU
It is all about you
We reveal your own definition of pretty and make it impossible to ignore.
8+Years Experience
5K+Clients
5.0/5.0★★★★★ Google
Nails Lashes PMU Skin Spa
Signature Experience
Every detail is shaped around your features, your lifestyle, and the kind of finish that still looks like you. We pair precise technique with a calm, unhurried approach — because real beauty takes time to get right.
Our Services
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The Lookbook
A curated gallery of soft glam lashes, sculpted nails, glowing skin, and permanent makeup that reads effortless in every light.
The Woman Behind TruuU
Kim Hong built TruuU from the ground up — no advertising, no shortcuts. Just a commitment to excellence so high that every client became a referral. With over 8 years of hands-on experience in lash artistry and permanent makeup, Kim created a space where every single client feels seen, heard, and beautifully taken care of.
As founder and lead artist, Kim is on-site every day — personally performing lash extensions and PMU while leading a team of specialists who bring the same dedication to their craft. TruuU isn't just a salon. It is a standard that Kim holds for herself and everyone on her team.
What started as word-of-mouth has grown into one of Jacksonville's most trusted beauty studios — and Kim is just getting started.
Why TruuU
"They listened first. The final look felt expensive, natural, and completely mine."
Client Note · JacksonvilleYour specialist starts with your face shape, lifestyle, and maintenance rhythm — before anything else. Every appointment begins with a real conversation.
From builder gel to permanent makeup, every appointment is built for longevity. We don't cut corners — we build results that last and keep clients coming back.
Bright rooms, clean finishes, and calm details that make beauty feel easy. TruuU is designed to feel like an experience — not just an appointment.
Client Stories
"My two daughters and I have been loyal clients for over 5 years. It truly feels like family every time we walk in. I wouldn't go anywhere else."
Theresa Olive · 5+ Year Loyal Client"If you are looking for a salon where you will be royally welcomed and every need met — this is it. The owner is on-site and ensures every need is met."
Grace Wilkinson · Google Review"Kim, the owner, and the entire team are amazing. Sarita is my go-to nail tech — I constantly receive compliments on my nails."
Latonya Thompson · Google Review"This salon continues to exceed my expectations. The entire team is incredibly talented, professional, and genuinely kind."
Gloria Staats · Google Local Guide"It's inviting, the staff is amazing and you will truly feel pampered. You really can't go wrong with any of the staff or services."
Larry-Maria Wallace · Google Review"From the moment you walk in you can feel the care and professionalism that Kim puts into everything about this place."
Dpanico75 · Google Review
TruuU Academy
Hands-on education for artists who want elegant technique, stronger consultation skills, and work that photographs beautifully. Taught by Kim Hong — built from 8+ years of real experience.
Shop
Salon-favorite formulas selected for glossy nails, conditioned lashes, and skin that keeps its soft-focus glow between appointments.
An architectural lip cushion for plush, counter-defined radiance. Perfect post lip PMU.
$61
A vitamin-rich formula that cleanses without stripping — ideal for maintaining your glow between facials.
$88
A gentle botanical cleanser for sensitive or post-treatment skin. Pure, balanced clarity every morning.
$40