We reveal your own definition of pretty and make it impossible to ignore.
Welcome to our new home.
We’ve moved from
truuubeauty.com
to
truuujax.com.
Thank you for your continued support.
Our Services
One place for your whole ritual.
Choose your service below and secure your preferred time with our top-rated artists.
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The Lookbook
See the art before you choose the mood.
A curated motion gallery of soft glam lashes, sculpted nails, glowing skin, and permanent makeup that reads effortless in every light.
The Woman Behind TruuU
Meet Kim Hong.
Kim Hong built TruuU from the ground up — no advertising, no shortcuts. Just a commitment to excellence so high that every client became a referral. With over 8 years of hands-on experience in lash artistry and permanent makeup, Kim created a space where every single client feels seen, heard, and beautifully taken care of.
As founder and lead artist, Kim is on-site every day — personally performing lash extensions and PMU while leading a team of specialists who bring the same dedication to their craft. TruuU isn't just a salon. It is a standard that Kim holds for herself and everyone on her team.
What started as word-of-mouth has grown into one of Jacksonville's most trusted beauty studios — and Kim is just getting started.
Why TruuU
High-touch beauty with an editorial eye.
"They listened first. The final look felt expensive, natural, and completely mine."
Client Note · JacksonvilleYour specialist starts with your face shape, lifestyle, and maintenance rhythm — before anything else. Every appointment begins with a real conversation.
From builder gel to permanent makeup, every appointment is built for longevity. We don't cut corners — we build results that last and keep clients coming back.
Bright rooms, clean finishes, and calm details that make beauty feel easy. TruuU is designed to feel like an experience — not just an appointment.
Client Stories
What they say says everything.
TruuU Academy
Learn the restraint behind the finish.
Hands-on education for artists who want elegant technique, stronger consultation skills, and work that photographs beautifully. Taught by Kim Hong — built from 8+ years of real experience.
- Lash Extension Masterclasses
- PMU Technique & Application
- Client Consultation Skills
- Small groups — hands-on only
Shop
Aftercare, but make it beautiful.
Salon-favorite formulas selected for glossy nails, conditioned lashes, and skin that keeps its soft-focus glow between appointments.
DermInfusions Plump + Repair Lip Treatment
An architectural lip cushion for plush, counter-defined radiance. Perfect post lip PMU.
Vital C Hydrating Facial Cleanser
A vitamin-rich formula that cleanses without stripping — ideal for maintaining your glow between facials.
Ormedic Balancing Facial Cleanser
A gentle botanical cleanser for sensitive or post-treatment skin. Pure, balanced clarity every morning.